About Us

Born from the Smokies. Built for the People.

Knox & Co. isn’t just a clothing brand — it’s a tribute to where we’re from and who we are.

It started with a Tennessean who saw something missing: a lifestyle brand that felt like home. One that honored the spirit of Fall Saturdays in Knoxville, crisp fall mornings in the Smokies, the hum of Market Square brunch, and the sea of orange making its way down to the stadium. Something that wasn’t just about game day — but about every day we get to call this place home.

Knox & Co. was built to be worn with pride. Designed for the locals, the lifelong fans, and those who know that being a fan is about more than football — it’s about showing up for each other. Whether you were born in East TN, or fell in love with it later, this brand was made for you.

Our products are crafted for comfort, with timeless, understated designs that feel good — because you deserve more than just a souvenir. You deserve something that feels like your favorite tee, your go-to hoodie, your every-Saturday gear.

This is Knox & Co.
Home Sweet Home To Us.

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